Digital Diplomacy and SDG Advocacy: The Role of Social Media in Global Policy Discourse

Abstract

This study explores social media’s impact as a digital diplomacy tool for both advocating and promoting
the achievement of the Sustainable Development Goals (SDGs). This study assessed the social media interactions of
global diplomats and institutions in 2024 using a mixed-method design that incorporates content analysis of official
social media accounts and social media engagement metrics. In this research, I found that advanced communication
methods and increased SDG awareness were significantly correlated. It underscores the opportunity that exists for
harnessing digital diplomacy in shaping global narratives and fostering international collaboration and policy
advocacy attention among international audiences.